Wednesday, October 16, 2013

Selling Sheraden

When you speak with Sheraden residents about what they like about their neighborhood, a few themes are often repeated; quality single family homes that are affordable, the convenient location between downtown and the booming airport corridor, and access to the West Busway.

 The graphic to the left is text pulled directly from the remarks real estate agents have provided for 18 homes that are currently listed for sale in the eastern section of Sheraden. Words that occur more frequently are displayed in larger font. For example, agents are currently using words like "new," "home," "parking," "porch," and "updated" as part of their sales pitch more often than others. Noticeably missing are the reasons that residents have cited for why they continue to call Sheraden their community of choice. There appears to be key attributes of Sheraden that aren't being highlighted in current marketing efforts.

Despite this disconnect, there are signs that housing values are starting to recover and stabilize. Two completely renovated homes have just hit the market, both priced at $95,000. Both are four bedroom and boast over 2,000 square feet of living space. The price point seems to be right on target, as recent sales within a few blocks have ranged from $73,000 to $123,000.

Located on Stafford and Bergman, these formerly vacant foreclosed homes are part of the URA and PHDC's ongoing rehab work in Sheraden and present a great opportunity to become a new homeowner in one of the region's most convenient and affordable communities. Inquiries from interested buyers can be directed to Lisa Baldwin of Coldwell Banker. She can be reached by phone at 412-605-9857 or by email at

This Zephyr home sold last month for $123,000
This Stafford home sold a month ago was a steal at $73,000

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